Big Data for Humans Partners with WoolOvers for Marketing Drive

Big Data for Humans, our portfolio company and the world’s leading customer insight automation provider to retail and travel companies, has signed an agreement with retailer WoolOvers, to help build a customer marketing program across all its channels.

The global online knitwear company will be adopting Big Data For Humans’ Customer Graph to power its strategy, putting deep customer knowledge at the heart of its business and enabling marketing teams to create and automate powerful customer marketing campaigns.

Started in the UK in 1989, WoolOvers is now a global retailer, supplying over 1 million customers with men’s and ladies’ classic and contemporary knitwear, with dedicated websites for the UK, Canada, USA, Australia, New Zealand, France, Germany and Russia.

Martin Francis, Chief Customer Officer of WoolOvers said: ‘We’ve identified that using data to become more targeted in our communications is a game changer in 2017 and we believe that Big Data For Humans is the perfect strategic partner to help us do this. Already through the planning stage of our contract we’ve identified activities where we’ll target significant sales uplifts, as well as increasing customer satisfaction.’

Commenting on the partnership with WoolOvers, Big Data for Humans CEO Peter Ellen added: ‘We are delighted to be working with WoolOvers during a period of rapid growth. There's real depth and complexity to how their customers behave and interact, in terms of seasonality, product adjacency and lifecycle. From a successful pilot phase we've seen that our unique approach to customer analysis is highly successful at unravelling this complexity, and identifying retention, upsell and cross sell opportunities.’


Big Data For Humans was the first to market with an automated customer insights platform which is transforming the way retail and travel businesses understand and sell to their customers, helping deliver deeper understanding of customers, more effective marketing, increased customer value and revenue. At its heart is the 'Customer Graph', a ground-breaking platform which empowers business users at all levels to use automated customer insights to power their marketing.