Sally is an experienced Director in both C level Executive and Non-Executive Director roles. She thrives in leading early stage technology products and services to market, and in helping businesses break into their next stage of growth.

Sally is Non-Executive Board Chair & Investor Director at StorMagic, a storage software company that provides SvSAN as a solution to ensure business critical edge applications remain operational. Sally provides advice on a range of areas including business development, marketing, human resources, financial planning and financial controls.

She is Non-Executive Director at Mobeus Equity Partners, a leading provider of finance to SMEs, and Non-Executive Board Chair at BeyondTheStory, a publishing platform.

In 1999, Sally founded Xanthic and is Director to this day. She provides strategic and financial services to early stage companies as consultant, in various areas including software and online gaming, online digital media training, RFID and IOT.

Sally gained venture capital trust expertise from JP Morgan and PWC.