Firestartr backs the globally ambitious entrepreneurs who are seizing today’s lower "cost to experiment" and Internet-based go-to-market strategies to craft game-changing Internet and software businesses. Beyond providing seed-stage capital, we draw on our entrepreneurial successes and senior operational experience with leading technology companies to support sustainable growth in our portfolio. Our domain expertise and deep network of advisors enable us to propel companies to Series A and beyond.
Firestartr operates as a venture platform that syndicates investments with a curated network of domain experts. Our flexible pledge structure benefits both entrepreneurs (one line on the cap table) and investors (greater deal choice, tax advantages such as EIS, no lock in).

Firestartr Spark Series is becoming recognised as one of top tech events in London. Covering cutting edge topics such as IoT and Blockchain, Firestartr events connect London's most innovative technology entrepreneurs.
Video produced by Black Cliff Media: www.blackcliffmedia.com
Big Data for Humans, our portfolio company and the world’s leading customer insight automation provider to retail and travel companies, has signed an agreement with retailer WoolOvers, to help build a customer marketing program across all its channels.
Gojimo, an app that helps U.K. high school students prepare for exams, has been acquired by Telegraph Media Group, the publisher of The Daily Telegraph and The Sunday Telegraph newspapers
Big Data For Humans, the software analytics business run by Fopp records co-founder Peter Ellen, has secured a major contract with the Philippines’ biggest convenience store group.
One of the Firestartr family, Dataloop.io, has recently re-branded and became Outlyer. You can hear the founder David Gildeh's story and reasoning behind the transformation in his blog.
Sage has announced that it has reached an agreement to acquire Compass. Based in San Francisco Compass provides dashboards with automated management reports and benchmarks for small and medium sized online businesses.
Every woman’s experience of motherhood is different, but as founder Melinda Niccidiscovered, too often women are given bland, disengaged, blanket advice.
In the wake of what they consider to be “successful beta tests” in the Fall of 2016, Adbrain — a worldwide provider of “intelligent cross-device technology solutions” — has some exciting news to share.
The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world - naming Gareth Davies from Adbrain one of them.
Some of the biggest brands in global retail took part in the first of an innovative new ‘Retail Leaders Series’ in London this morning (Tuesday 28 th February), designed to demonstrate the power of big data and automated customer insights to transform modern customer marketing.
By Andrew Thompson, VP Engineering at Yoyo Wallet:
On April 10th, 2017 my team and I at Yoyo Wallet launched the Caffè Nero App across the UK and Ireland enabling a digital payment and loyalty experience for millions of Caffè Nero's customers.