Big Data For Humans, the leading European data science-as-a-service provider for the retail and travel sector, has secured a $1.2 million seed funding round led by EC1 Capital with further investment from Firestartr, Scottish Investment Bank and a group of four Angel investors.

Big Data For Humans is an alumni of Techstars, the world’s leading tech incubator, and in 2014 received investment from their US-based funds. Today, it has secured UK clients from large supermarkets to niche travel companies.

“Big Data For Humans is revolutionizing the way businesses leverage their data science. We're at the forefront of the next wave of marketing software, enabling marketing and commercial executives to use data science-as-a-service without the cost of expensive teams and infrastructure." - Peter Ellen, CEO at Big Data For Humans