Baby2Body, the first company to address maternal wellbeing in the UK, has closed a $850,000 round as part of its early-stage funding.
Baby2Body provides innovative, digital platforms to guide and inspire new and nearly mums to make healthier lifestyle choices. It provides a curated content of fitness, nutrition, wellbeing and beauty throughout pregnancy and for three years as a new mum.
Since launching in early 2015, Baby2Body has already accumulated 120,000+ unique users, growing by 1,000 new users per day.
The investment round was led by Firestartr, with participation from Downing Ventures, the London Co-Investment Fund, and a collection of angel investors. Baby2Body will use the funding to invest in its digital presence with the launch of a new app and a premium content experience that is more interactive and personalised to each user.