In the wake of what they consider to be “successful beta tests” in the Fall of 2016, Adbrain — a worldwide provider of “intelligent cross-device technology solutions” — has some exciting news to share.
The company, we’re told, was selected by programmatic media buying company Digital Addix as its preferred cross-device partner.
According to the official word shared with MAW, the partnership maximizes exposure for brands across devices and browsers, allowing marketers to reach consumers in the ways that best resonate with them. Initially, Digital Addix is using Adbrain’s data exclusively in The Trade Desk.
“We’re committed to delivering excellence to our clients, and our partnership with Adbrain is further evidence of this goal,” said SVP of Media Kelly Maguire of Digital Addix. “With so many end users adopting three or more devices, our clients need a reliable partner that can offer a fully managed, programmatic solution that combines the human interface with unrivalled device mapping capabilities, and we’ve found our partner in Adbrain.”
According to Tuesday’s media release, the partnership also gives Digital Addix access to Adbrain’s Audience Insights planning tool, which helps brands to evaluate cross-device campaigns.
“Our mission at Adbrain is simple – to solve customer identity for our clients. We’re in perfect step with Digital Addix, an agency dedicated to customer success in today’s connected world,” said Gareth Davies, CEO of Adbrain. “Adbrain’s cross-device solution allows Digital Addix to provide its customers with a best-in-class, data-driven solution to help set targets, measure and personalize client campaigns.”